| Advertising Manager Job Description |
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| The following is a full job description for Advertising Manager. Here are the requirements and responsibilities for Advertising Manager along with statistics. If after reading this page you determine that Advertising Manager is not the position you are looking for, you may want to try one of these similar titles: Advertising Coordinator III, Advertising Coordinator IV, Advertising Coordinator II, Advertising Director, Advertising Senior Manager, Advertising Supervisor, Advertising Coordinator I, Advertising Coordinator V, Account Executive - Advertising |
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| Requirements and Responsibilities For Advertising Manager |
| Manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. |
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| Also referred to as: Advertising/Marketing Communications Manager, Manager of Advertising and Brand, Strategic Advertising Manager |
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| Similar Jobs: Advertising Coordinator III, Advertising Coordinator IV, Advertising Coordinator II, Advertising Director, Advertising Senior Manager, Advertising Supervisor, Advertising Coordinator I, Advertising Coordinator V, Account Executive - Advertising |
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| Level of Education: Advertising Manager Salaries with a Bachelor's Degree, Advertising Manager Salaries with a Master's Degree or MBA, Advertising Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
