| Chief Marketing Officer Job Description |
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| The following is a full job description for Chief Marketing Officer. Here are the requirements and responsibilities for Chief Marketing Officer along with statistics. If after reading this page you determine that Chief Marketing Officer is not the position you are looking for, you may want to try one of these similar titles: Chief Operating Officer, Chief Financial Officer, Chief Technology Officer, VP of Marketing, Chief Human Resources Officer (CHRO), Chief Information Technology Officer, Marketing Specialist, Marketing Analyst II, Marketing Analyst III |
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| Requirements and Responsibilities For Chief Marketing Officer |
| Provides overall vision, leadership, strategy, and execution of all marketing programs and initiatives of the organization. Develops an end-to-end marketing function that delivers messaging, branding, digital presence, product support, demand generation, content, research, and thought leadership. Partners with line of business leaders to ensure marketing programs and advertising expenditures support company revenue and growth objectives. Builds and develops the teams and technology required to collect, test, measure, and analyze marketing metrics necessary to identify trends in the marketplace, program effectiveness, and consumer behavior. Identifies potential markets, customer segments, and products to explore. Requires a bachelor's degree. Typically reports to CEO. Top level or C level management. Responsible for the development of functional or business unit strategy for the entire organization. Defines corporate vision and strategy establishes company direction and focus. Executes multiple high impact initiatives to achieve overall corporate goals. |
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| Also referred to as: CMO |
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| Similar Jobs: Chief Operating Officer, Chief Financial Officer, Chief Technology Officer, VP of Marketing, Chief Human Resources Officer (CHRO), Chief Information Technology Officer, Marketing Specialist, Marketing Analyst II, Marketing Analyst III |
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| Level of Education: Chief Marketing Officer Salaries with No Diploma, Chief Marketing Officer Salaries with a High School Diploma or Technical Certificate, Chief Marketing Officer Salaries with an Associate's Degree, Chief Marketing Officer Salaries with a Bachelor's Degree, Chief Marketing Officer Salaries with a Master's Degree or MBA, Chief Marketing Officer Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
