| Digital Marketing Director Job Description |
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| The following is a full job description for Digital Marketing Director. Here are the requirements and responsibilities for Digital Marketing Director along with statistics. If after reading this page you determine that Digital Marketing Director is not the position you are looking for, you may want to try one of these similar titles: Digital Marketing Senior Manager, Digital Marketing Analyst IV, Digital Marketing Manager, Marketing Communications Director, Digital Marketing Analyst II, Digital Marketing Analyst I, Digital Marketing Analyst III, Digital Marketing Supervisor, Marketing Director |
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| Requirements and Responsibilities For Digital Marketing Director |
| Develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. |
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| Also referred to as: Digital Customer Acquisition Director, Digital Metrics/Analytics Marketing Director |
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| Similar Jobs: Digital Marketing Senior Manager, Digital Marketing Analyst IV, Digital Marketing Manager, Marketing Communications Director, Digital Marketing Analyst II, Digital Marketing Analyst I, Digital Marketing Analyst III, Digital Marketing Supervisor, Marketing Director |
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| Level of Education: Digital Marketing Director Salaries with No Diploma, Digital Marketing Director Salaries with a High School Diploma or Technical Certificate, Digital Marketing Director Salaries with an Associate's Degree, Digital Marketing Director Salaries with a Bachelor's Degree, Digital Marketing Director Salaries with a Master's Degree or MBA, Digital Marketing Director Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
