| Shopper Marketing Director Job Description |
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| The following is a full job description for Shopper Marketing Director. Here are the requirements and responsibilities for Shopper Marketing Director along with statistics. If after reading this page you determine that Shopper Marketing Director is not the position you are looking for, you may want to try one of these similar titles: Shopper Marketing Specialist II, Shopper Marketing Specialist III, Marketing Communications Director, Shopper Marketing Manager, Marketing Director, Sales and Marketing Director, Sales and Marketing Director, Sr., Product/Brand Marketing Director, Channel Marketing Director |
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| Requirements and Responsibilities For Shopper Marketing Director |
| Leads the development and execution of integrated retail marketing strategies to drive consumer engagement, accelerate sales growth, and expand market share across channels. Sets the vision for consumer insights, overseeing research on shopper behavior, brand performance, and campaign effectiveness to inform high-impact decisions. Translates data-driven insights into packaging design, in-store display, and advertising campaigns that align with overall brand strategy. Partners with senior cross-functional leaders to optimize product positioning and enhance long-term brand loyalty. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. |
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| Also referred to as: Consumer Marketing Director, In-Store Marketing Director, Retail Marketing Director |
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| Similar Jobs: Shopper Marketing Specialist II, Shopper Marketing Specialist III, Marketing Communications Director, Shopper Marketing Manager, Marketing Director, Sales and Marketing Director, Sales and Marketing Director, Sr., Product/Brand Marketing Director, Channel Marketing Director |
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| Level of Education: Shopper Marketing Director Salaries with No Diploma, Shopper Marketing Director Salaries with a High School Diploma or Technical Certificate, Shopper Marketing Director Salaries with an Associate's Degree, Shopper Marketing Director Salaries with a Bachelor's Degree, Shopper Marketing Director Salaries with a Master's Degree or MBA, Shopper Marketing Director Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
