| Media Planning Analyst I Job Description |
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| The following is a full job description for Media Planning Analyst I. Here are the requirements and responsibilities for Media Planning Analyst I along with statistics. If after reading this page you determine that Media Planning Analyst I is not the position you are looking for, you may want to try one of these similar titles: Media Planning Analyst II, Social Media Analyst I, Media Planning Manager, Strategic Planning Analyst I, Social Media Analyst III, Social Media Analyst II, Social Media Strategist I, Social Media Analytics Manager, Strategic Planning Analyst III |
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| Requirements and Responsibilities For Media Planning Analyst I |
| Responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. |
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| Also referred to as: Marketing Media Planning Specialist I, Media Buying/Scheduling Specialist I, Media Planner I, Media Planning & Strategy Associate I |
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| Similar Jobs: Media Planning Analyst II, Social Media Analyst I, Media Planning Manager, Strategic Planning Analyst I, Social Media Analyst III, Social Media Analyst II, Social Media Strategist I, Social Media Analytics Manager, Strategic Planning Analyst III |
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| Level of Education: Media Planning Analyst I Salaries with No Diploma, Media Planning Analyst I Salaries with a High School Diploma or Technical Certificate, Media Planning Analyst I Salaries with an Associate's Degree, Media Planning Analyst I Salaries with a Bachelor's Degree, Media Planning Analyst I Salaries with a Master's Degree or MBA, Media Planning Analyst I Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
