| Media Planning Senior Manager Job Description |
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| The following is a full job description for Media Planning Senior Manager. Here are the requirements and responsibilities for Media Planning Senior Manager along with statistics. If after reading this page you determine that Media Planning Senior Manager is not the position you are looking for, you may want to try one of these similar titles: Media Planning Manager, Strategic Planning Senior Manager, Social Media Communications Senior Manager, Strategic Planning Director, Senior, Media Planning Analyst II, Facilities Planning Senior Manager, Social Media Communications Manager, Social Media Analytics Manager, Media Planning Director |
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| Requirements and Responsibilities For Media Planning Senior Manager |
| Responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. |
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| Also referred to as: Director of Media Senior Manager, Marketing Media Planning Senior Manager, Media Buying/Scheduling Senior Manager, Media Planning & Strategy Senior Manager |
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| Similar Jobs: Media Planning Manager, Strategic Planning Senior Manager, Social Media Communications Senior Manager, Strategic Planning Director, Senior, Media Planning Analyst II, Facilities Planning Senior Manager, Social Media Communications Manager, Social Media Analytics Manager, Media Planning Director |
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| Level of Education: Media Planning Senior Manager Salaries with No Diploma, Media Planning Senior Manager Salaries with a High School Diploma or Technical Certificate, Media Planning Senior Manager Salaries with an Associate's Degree, Media Planning Senior Manager Salaries with a Bachelor's Degree, Media Planning Senior Manager Salaries with a Master's Degree or MBA, Media Planning Senior Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
