| Media Planning Director Job Description |
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| The following is a full job description for Media Planning Director. Here are the requirements and responsibilities for Media Planning Director along with statistics. If after reading this page you determine that Media Planning Director is not the position you are looking for, you may want to try one of these similar titles: Media Planning Manager, Media Planning Analyst II, Strategic Planning Director, Senior, Strategic Planning Director, Media Planning Senior Manager, Media Planning Supervisor, Strategic Planning Senior Manager, Planning Director, Media Director |
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| Requirements and Responsibilities For Media Planning Director |
| Directs and oversees the team responsible for maximizing the impact of the client's advertising campaigns. Develops the strategy, plans, and tactics required to create advertising campaigns that deliver results and meet the client's objectives. Implements short- and long-term strategies for building client relationships and increasing retention. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Leads interactions with the most strategic accounts. Develops and maintains relationships with media partners. Requires a bachelor's degree in area of specialty. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. |
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| Also referred to as: Director of Media Placement, Marketing Media Planning Director, Media Buying/Scheduling Director, Media Planning & Strategy Director |
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| Similar Jobs: Media Planning Manager, Media Planning Analyst II, Strategic Planning Director, Senior, Strategic Planning Director, Media Planning Senior Manager, Media Planning Supervisor, Strategic Planning Senior Manager, Planning Director, Media Director |
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| Level of Education: Media Planning Director Salaries with No Diploma, Media Planning Director Salaries with a High School Diploma or Technical Certificate, Media Planning Director Salaries with an Associate's Degree, Media Planning Director Salaries with a Bachelor's Degree, Media Planning Director Salaries with a Master's Degree or MBA, Media Planning Director Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
