| Search Engine Marketing Director Job Description |
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| The following is a full job description for Search Engine Marketing Director. Here are the requirements and responsibilities for Search Engine Marketing Director along with statistics. If after reading this page you determine that Search Engine Marketing Director is not the position you are looking for, you may want to try one of these similar titles: Search Engine Marketing Specialist III, Search Engine Marketing Specialist II, Search Engine Marketing Manager, Digital Marketing Director, Search Engine Marketing Specialist IV, Search Engine Marketing Senior Manager, Marketing Communications Director, Marketing Director, Digital Marketing Senior Manager |
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| Requirements and Responsibilities For Search Engine Marketing Director |
| Directs and oversees the search engine marketing function. Leads the team responsible for designing, developing, and administering comprehensive paid media strategies. Oversees online visibility and traffic for businesses, primarily through managing pay-per-click (PPC) activities on various search engine platforms. Focuses on data analysis, keyword research, budget management, and collaborating with content/design teams to maximize return on investment (ROI). Stays informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. |
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| Also referred to as: Marketing PPC/SEM Director, PPC Marketing Director, SEM Campaign Director, SEM Director, SEM Strategy Director |
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| Similar Jobs: Search Engine Marketing Specialist III, Search Engine Marketing Specialist II, Search Engine Marketing Manager, Digital Marketing Director, Search Engine Marketing Specialist IV, Search Engine Marketing Senior Manager, Marketing Communications Director, Marketing Director, Digital Marketing Senior Manager |
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| Level of Education: Search Engine Marketing Director Salaries with No Diploma, Search Engine Marketing Director Salaries with a High School Diploma or Technical Certificate, Search Engine Marketing Director Salaries with an Associate's Degree, Search Engine Marketing Director Salaries with a Bachelor's Degree, Search Engine Marketing Director Salaries with a Master's Degree or MBA, Search Engine Marketing Director Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
