| VP of Digital Marketing Job Description |
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| The following is a full job description for VP of Digital Marketing. Here are the requirements and responsibilities for VP of Digital Marketing along with statistics. If after reading this page you determine that VP of Digital Marketing is not the position you are looking for, you may want to try one of these similar titles: VP of Marketing, Digital Marketing Senior Manager, Digital Marketing Analyst IV, VP of Product/Brand Marketing, Digital Marketing Analyst I, Digital Marketing Analyst II, Digital Marketing Analyst III, Digital Marketing Director, Digital Marketing Manager |
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| Requirements and Responsibilities For VP of Digital Marketing |
| Develops the digital marketing strategic vision and oversees operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to company website, and promote online presence. Aligns digital strategy with the overall organizational marketing goals and objectives. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Ensures the ongoing development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online performance statistics and tracks marketplace trends to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. |
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| Also referred to as: VP of Digital Metrics/Analytics Marketing |
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| Similar Jobs: VP of Marketing, Digital Marketing Senior Manager, Digital Marketing Analyst IV, VP of Product/Brand Marketing, Digital Marketing Analyst I, Digital Marketing Analyst II, Digital Marketing Analyst III, Digital Marketing Director, Digital Marketing Manager |
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| Level of Education: VP of Digital Marketing Salaries with No Diploma, VP of Digital Marketing Salaries with a High School Diploma or Technical Certificate, VP of Digital Marketing Salaries with an Associate's Degree, VP of Digital Marketing Salaries with a Bachelor's Degree, VP of Digital Marketing Salaries with a Master's Degree or MBA, VP of Digital Marketing Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
